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You Have 19 Days To Define Your Research Problem

This is a guest post by Dr Philip Hodgson Managing Director of Blueprint Usability.                                                                          “If I had 20 days […]

Innovation Assumptions – They Will Return To Haunt You!

Their first task on the first day was the Marshmallow Challenge. The four teams were all set and ready to go. We noticed a pattern quickly emerge as they were doing the task. The first thing we noticed was that they spent a lot of time planning. Some even drew elaborate designs of what their […]