Why R&D Spending Is Not A Measure Of Innovation

When it comes to R&D spending, corporate leaders often want to know what others are doing. How much are other companies in different industries spending on R&D? Leaders want to know the level of spending in absolute terms (i.e. total expenditure), and also as...

How Storytelling Can Help Build An Innovation Culture

When it comes to innovation, the one commonality that unites people who work in large companies is a sense of doubt. Can this really be done in our company? Getting people to step over the breach and try to innovate is often met with a sense of trepidation. I often...