Tendayi’s books are about how companies can transform their businesses to innovate for the future, while they are running their core business. He writes about innovation strategy, innovation management and innovation practice in established companies.
Faced with the choice of starting your own company or joining a large corporation, Steve Jobs thought that it was “more fun to be a pirate than to join the navy”. And yet a lot of large corporations have entrepreneurial employees who are constantly trying to innovate. These intrapreneurs recognize that they can not keep doing innovation as a series of one-off projects that have to jump through political hurdles. They realise that there is a need for some change inside their companies to allow innovation to happen as a repeatable process. But how do they get this done? This book is written for those passionate innovators working in large companies who want create an innovation ecosystem and bring it to life, change the culture within their company, influence leaders and create a lasting change. This book will provide innovators with practice tools and guidance to navigate the choppy water of corporate politics while successfully transforming their companies.
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models. This book outlines the core principles and practices that established companies can use to build their innovation ecosystems. The approach will help companies to innovate like startups, without having to act like startups.
